Yale™ Elite

"In 2019, we were tasked with creating a compelling narrative that drew parallels between professional athletes and warehouse workers. Leveraging key statistics and a strategic statement, we developed a dynamic visual concept. We filmed in four locations, utilizing drones, steadicams, skateboards, and chase vehicles. We creatively integrated the messaging into the environments in post. Brian Kamie, the voice of Yale Lift Truck Technologies, delivered a powerful voiceover."