In 2019, 7 House was commissioned to produce a cinematic brand marketing video for Yale Lift Truck Technologies—crafted to draw bold parallels between elite athletes and warehouse professionals. Designed as a cornerstone of Yale’s visual identity, this corporate marketing video elevated the Elite line of lift trucks through powerful storytelling and stunning visuals.

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Our marketing video production team filmed across four diverse locations in and around Greenville, NC, deploying drones, steadicams, skateboards, and chase vehicles to capture high-impact industrial action. In post-production, we layered in motion graphics, product data, and messaging, reinforcing Yale’s key values with purpose-built visuals.

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Voiceover narration by Brian Kamie—the voice of Yale Lift Truck Technologies—added brand authority and energy. The final video became a signature piece in Yale’s video marketing campaign, helping drive engagement across trade shows, social media, and internal platforms.