Yale™ Elite: A Cinematic Brand Launch Video
by 7 House

In 2019, 7 House was commissioned to produce a cinematic brand marketing video for Yale Lift Truck Technologies—crafted to draw bold parallels between elite athletes and warehouse professionals. Designed as a cornerstone of Yale’s visual identity, this corporate marketing video elevated the Elite line of lift trucks through powerful storytelling and stunning visuals.

Our marketing video production team filmed across four diverse locations in and around Greenville, NC, deploying drones, steadicams, skateboards, and chase vehicles to capture high-impact industrial action. In post-production, we layered in motion graphics, product data, and messaging, reinforcing Yale’s key values with purpose-built visuals.

Voiceover narration by Brian Kamie—the voice of Yale Lift Truck Technologies—added brand authority and energy. The final video became a signature piece in Yale’s video marketing campaign, helping drive engagement across trade shows, social media, and internal platforms.